In depth research and development prospect of China's water heater market from 2018 to 2025

In recent years, the water heater market has been affected by the decline of commercial housing turnover, and the market growth has slowed down. However, thanks to the great supplement and improvement of affordable housing, it is estimated that the retail sales of water heaters in China will reach 28.03 million units in * *, and the retail sales will reach 38.4 billion yuan. From the perspective of various product types, the retail sales of water and electricity storage water heaters and gas water heaters increased by 6.42% and 0.75% respectively from January to December, while the solar water heater market continued to decline, with the retail sales decreasing by 21.84% and 14.01% respectively. In addition, from January to December, the top 10 enterprises in the overall water heater market accounted for nearly 80% of the market share. In terms of market retail volume share, the top 5 enterprises were Haier (19.71%), a.o. Smith (14.97%), Midea (10.84%), Wanhe (8.85%) and Wanjiale (8.16%). From this point of view, the market share gap of major brands is small, the pattern is relatively stable, and there is no obvious oligopoly competition pattern.

According to the report on in-depth investigation and development prospect analysis of China's water heater market from 2018 to 2025 released by China industry research network, China's water heater industry has made great progress in terms of technological innovation, product category and market scale after years of market cultivation. Since the year of * *, the water heater market has maintained a steady growth trend. Under the guidance of the "12th Five Year Plan" countries vigorously promoting energy-saving and intelligent household appliances, the water heater industry is also facing new development opportunities. Various kinds of new technologies emerge in endlessly, and new products are constantly introduced. However, on the whole, the trend is towards low energy consumption and intelligent household appliances The extension of low water consumption direction is the main theme of the development of water heater industry in * *** In 2000, technological progress has promoted the benign development of water heater industry in the direction of energy saving, low carbon and safety. With the implementation of relevant policies, home appliances with the characteristics of low-carbon, energy saving and environmental protection will become the mainstream of the market.

Through years of monitoring and Research on the water heater industry by the water heater project research team, combined with the development status and prospect trend of China's water heater industry, relying on the national authoritative data resources and first-hand research data, the report conducts a comprehensive and detailed research and Analysis on the current situation and trend of the water heater industry, It is written with quantitative and qualitative scientific research methods.

"2018-2025 China water heater market in-depth research and development prospect analysis report" can help investors accurately grasp the market status and development trend of the water heater industry, predict the future of the water heater industry for investors, excavate the investment value of the water heater industry, and put forward suggestions on investment strategy and marketing strategy of the water heater industry.

Part I water heater industry and market analysis

Chapter one development of water heater industry

Section 1 overview of water heater

1、 Definition of water heater

2、 Classification of water heaters

Section 2 overview of water heater classification

1、 Electric water heater

2、 Gas water heater

3、 Heat pump water heater

4、 Central water heater

5、 Solar water heater

Section 3 Comparison of different water heaters

1、 Comparison of hot water production

2、 Heating rate comparison

3、 Comparison of temperature stability

4、 Power comparison

5、 Price comparison

6、 Safety comparison

The second chapter is the development analysis of China's water heater industry

Section 1 Analysis of water heater market development in 2017

1、 Overview of China's water heater market in 2017

1. Water heater industry growth slows down to "new normal"

2. The status of e-commerce is increasingly prominent

3. The trend of market polarization is distinct

2、 Analysis of China's water heater market structure in 2017

3、 Analysis of mainstream water heater manufacturers in China in 2017

4、 Water heater market in 2017

5、 Review of hot events in water heater industry in 2017

Section 2 Analysis of water heater market development in 2017

1、 Overview of China's water heater market in 2017

2、 Analysis of China's water heater product structure in 2017

3、 Analysis of mainstream water heater products in China in 2017

4、 Market analysis of heat pump water heater in China in 2017

5、 New technology analysis of water heater in China in 2017

6、 Energy saving becomes the main theme of water heater industry development

Section 3 Analysis of China's water heater market in 2017

1、 New opportunity of electric water heater

2、 Problems of gas water heater

3、 "Going to the countryside again" of solar water heater

4、 Identification card gap constraints

5、 The contest of "post going to the countryside era"

Section 4 water heater industry standard analysis

1、 New national standard for gas water heater industry

2、 New national standard for electric water heater industry

3、 National standard for fast heating water heater

4、 National standard for heat pump water heater

5、 National standard for air energy water heater

6、 New national standard for solar water heater

Chapter 3 water heater market analysis

Market analysis of the first energy saving water heater

1、 Overview of China's electric water heater market in 2017

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3、 Analysis of domestic electric water heater production in China and key provinces and cities from 2016 to 2017

1. Analysis of domestic electric water heater output in China

2. Output analysis of household electric water heaters in Guangdong Province

3. Output analysis of household electric water heater in Anhui Province

4. Output analysis of household electric water heater in Shandong Province

4、 Homogenization of hot products in electric water heater market

Section 2 gas water heater market analysis

1、 Overview of China's gas water heater market in 2017

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3、 Analysis of domestic gas water heater production in China and key provinces and cities from 2016 to 2017

1. Analysis of domestic gas water heater output in China

2. Analysis on the output of domestic gas water heater in Guangdong Province

3. Output analysis of domestic gas water heater in Shanghai

4. Output analysis of domestic gas water heater in Chongqing

Section 3 market analysis of solar water heater

1、 Main policies of solar water heater in 2017

2、 Overview of the development of solar water heater industry in 2017

3、 Product analysis of solar water heater technology upgrade in 2017

4、 Problems in solar water heater industry in 2017

5、 Mandatory standards for solar water heaters restrict Industrial Development in 2017

6、 How to break through the rural market for solar water heater enterprises in 2017

1. Rural market is cold

2. Rural market cannot be ignored

3. Go to the countryside again

Section 4 market analysis of air energy water heater

1、 Strong development of air energy water heater market

1. Outstanding advantages of air energy water heater in energy saving and environmental protection

2. Intelligent control of air energy water heater becomes the mainstream of market

3. Air energy water heater has superior performance

2、 Analysis of air energy water heater industry development in 2017

3、 Top ten hot news of air energy water heater industry in 2017

4、 Analysis of air energy water heater trading market in 2017

Chapter 4 water heater export market and potential analysis

Section 1 export situation and potential analysis of solar water heater in China

1、 Analysis on the export of solar water heater in China

2、 Analysis on export potential of solar water heater in China

Section 2 Export Strategy Analysis of Chinese solar water heater enterprises in 2017

1、 It's still in its infancy

2、 There are some problems in foreign markets

3、 There's a way to get orders

The second part of the water heater related energy analysis

Chapter 5 energy analysis of water heater

Section 1 Analysis of energy industry

1、 China's energy development in 30 years of reform and opening up

2、 Total energy consumption in China

3、 Analysis of China's energy development

4、 The state issued the implementation plan of total energy consumption control

5、 China's energy consumption should be controlled within 5 billion tons of standard coal

6、 Medium and long term development prospects of China's energy demand

1. Consumption trend of coal, oil and gas

2. Development of renewable energy and non fossil energy demand

3. Prospects of China's energy economy in 2020-2030

Section 2 Analysis of solar energy industry

1、 Total output value of solar thermal utilization industry in 2017

2、 Hot words of solar energy heat utilization industry in 2017

3、 Will solar energy become an important part of world energy? Inquiry? Hot? Line:? 0? 1? 0-? 66? 18? 2? ０? 9? nine

4、 The 13th five year development plan of solar photovoltaic industry

Section 3 Analysis of gas industry

1、 Economic operation of China's natural gas industry in 2017

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3、 China's natural gas consumption increased by 4.8% year on year in 2015

4、 City gas company is ushering in a wave of integration

5、 Three major oil companies step up their efforts to seize the LNG market

6、 Total natural gas consumption in China during the 13th five year plan

7、 China's coalbed methane industry has a bright future

Section 4 Analysis of power industry

1、 Operation analysis of power industry in 2017

2、 Forecast of China's power supply and demand in 2017

3、 China's electricity consumption growth forecast in the 13th five year plan

4、 During the 13th Five Year Plan period, obvious changes will take place in China's power construction structure

The third part is the competition pattern of water heater industry

Chapter 6 Analysis of water heater market competition

Section 1 Analysis of water heater market competition in 2017

1、 Analysis on competition pattern of China's water heater market in 2017

2、 Analysis of China's water heater market competition in 2017

Section 2 Analysis of brand structure of water heater market in 2017

1、 Top 10 brands of gas water heater in 2017

2、 Top 10 brands of instant electric water heater in 2017

3、 Top 10 brands of air energy water heater in 2017

Section 3 market competition analysis of air energy water heater from 2016 to 2017

1、 Comparison between air energy heat pump water heater and traditional water heater

2、 Analysis on market competition pattern of air energy heat pump water heater in China in 2017

3、 Analysis of air energy water heater market competition in 2017

4、 Analysis of air energy water heater market competition environment in 2017

5、 The competition of air energy water heater industry will be white hot in 2017

1. The development of urban market is favorable

2. The market pattern of North and south is gradually disappearing

3. Polarization: the stronger the strong, the weaker the weak

Section 4 Analysis of gas water heater market competition from 2016 to 2017

1、 Competition and market prospect of gas water heater industry in 2017

2、 Ranking of retail market share of gas water heaters in 2013-2017

3、 Top 10 brands of gas water heater in 2017

Section 5 Analysis on market competition of electric water heater from 2016 to 2017

1、 Analysis of new competition pattern of China's electric water heater industry in 2017

2、 Ranking of retail market share of electric water heater in 2017

3、 Analysis of different capacity products in electric water heater retail market in 2017

4、 Analysis on market competition of instant electric water heater in 2017

5、 Fast thermal water heater industry officially entered the stage of brand strategy competition

Section 6 Analysis of solar water heater market competition in 2017

1、 Competition pattern of China's solar water heater market in 2017

2、 Competitive situation of China's solar water heater market in 2017

3、 Analysis of export competition situation of solar water heater in 2017

Chapter 7 analysis of key water heater Enterprises

Section 1 Guangdong Wanhe Group Co., Ltd

1、 Enterprise profile

2、 Wanhe group leads the development of condensing gas water heater in China

3、 Analysis of enterprise operation

4、 Wanhe water heater won the "most popular" award

5、 38 products of Wanhe electric won the bid

Section 2 Guangdong Wanjiale Co., Ltd

1、 Enterprise profile

2、 Analysis of enterprise operation

3、 Company development prospect and strategy

Section 3 Guangdong Midea Co., Ltd

1、 Enterprise profile

2、 Analysis on the operation of Midea

Section 4 Qingdao Haier Co., Ltd

1、 Enterprise profile

2、 An analysis of Haier's operation in Qingdao

3、 Analysis on the development strategy of Haier water heater

Section 5 Zhongshan vantage Gas Appliance Co., Ltd

1、 Enterprise profile

2、 Analysis of enterprise operation

3、 Company development prospect and strategy

Section 6 Sakura kitchen (China) Co., Ltd

1、 Enterprise profile

2、 Analysis of enterprise operation

3、 Company development prospect and strategy

Section 7 Zhejiang SHUAIKANG Group Co., Ltd

1、 Enterprise profile

2、 Analysis of enterprise operation

3、 Company development prospect and strategy

Section 8 Zhuhai Gree Electric Appliance Co., Ltd

1、 Enterprise profile

2、 Analysis of enterprise operation

3、 Company development prospect and strategy

Section 9 Beijing Siji Muge Solar Technology Co., Ltd

1、 Enterprise profile

2、 Analysis of enterprise operation

3、 Company development prospect and strategy

Section 10 introduction of major foreign brands

1、 A.o. Smith

2、 Ariston

3、 White wave in America

4、 Harvard, USA

The fourth part is the development trend and strategy of water heater industry

Chapter 8 analysis of industry development environment

Section I analysis of international economic environment from 2016 to 2017

1、 Analysis of the world economic situation in 2017

2、 Prospects for the world economic situation in 2017

Section 2 macroeconomic analysis from 2018 to 2025

1、 Analysis of macroeconomic operation indicators in 2017

2、 Forecast of China's economic development in 2018-2025

Section 3 Analysis of home appliance market development

1、 Analysis on the development of home appliance industry in 2017

2、 Growth of retail sales of household appliances in 2017

3、 Output value of household appliance industry in 2017

1. Production situation

2. Sales

3. Economic benefits

4、 Analysis on the development of home appliance industry in 2017

5、 Growth of retail sales of household appliances in 2017

6、 Analysis on the sales of household appliances to the countryside

7、 National household appliances trade in in 2017

1. Introduction of energy efficiency leader system for household appliances

2. Implementation of incentive policies for energy saving household appliances in Beijing

3. Refrigerator energy efficiency standards upgrade again

4. Subsidy standard of waste electrical appliances disposal fund

5. Electrical operators will be included in the chain of recall responsibility

6. New national standard for gas water heater to be implemented in June

8、 The Ministry of commerce applied to end the policy of replacing old appliances with new ones on December 31

9、 Household appliance industry will enter adjustment period in 2017

10、 In 2017, the home appliance industry is seeking a breakthrough in smooth operation

Chapter 9 development trend of water heater industry from 2018 to 2025

Section 1 development prospect of air energy water heater industry in 2018-2025

1、 Analysis on the development direction of air energy water heater enterprises in 2017

2、 The influence of high rise building on air energy water heater market

3、 It is imperative for air energy water heater to occupy the city market

4、 Development trend of air energy water heater channel in 2017

Section 2 development opportunities of solar water heater industry in 2018-2025

1、 China's solar water heater market trend from 2018 to 2025

2、 Competition trend of solar water heater products in 2018-2025

3、 Competition strategy of solar water heater products in 2018-2025

Section 3 development trend analysis of water heater industry from 2018 to 2025

1、 Analysis on the development trend of water heater technology

1. Development trend of electric water heater technology

2. Development trend of solar water heater technology

3. Development trend of gas water heater technology

4. Development trend of air energy water heater technology

2、 New development trend of water heater market

3、 Energy saving and emission reduction lead the third technical innovation of water heater

4、 Market trend of gas water heater in China

5、 Analysis of water heater demand in 2018-2025

6、 Integrated development is one of the future technology trends of water heater industry

Chapter 10 development strategy analysis of water heater industry from 2018 to 2025

Section one brand water heater enters new market strategy

1、 Sufficient market research

2、 Channels and marketing methods

The second section is the development strategy of American water heater market

1、 Market prospect of energy saving water heater in USA

2、 Volume analysis of water heater in USA

3、 Market penetration of instant water heater is slow

4、 New energy bill brings new challenges