Development trend of solar water heater industry in China

In the market, the flat panel solar water heater developed by using solar energy develops very fast, increasing at the rate of 20% - 30% every year. Now our country has become a big country in the production of solar energy. Most of the solar water heater enterprises in China are private enterprises and township enterprises with weak brand awareness. As the future development trend of the solar energy industry is brand competition, it has become a fatal weakness.

In the market, the flat panel solar water heater developed by using solar energy develops very fast, increasing at the rate of 20% - 30% every year. Now our country has become a big country in the production of solar energy. Technology continues to improve, and gradually accelerate the expansion.

If the annual growth rate of solar energy is 20% - 30%, I believe that in 2015, the total number of residential solar water heaters in our country will reach 232 million square meters, which is a very good prospect, and not only in cities, but also in rural areas.

Most of the solar water heater enterprises in China are private enterprises and township enterprises with weak brand awareness. As the future development trend of the solar energy industry is brand competition, it has become a fatal weakness.

It is understood that no matter in terms of scale and strength, marketing network, resource allocation, business philosophy and standardized operation, they are far from meeting the development needs of the emerging solar industry. Due to the low entry threshold of solar water heater manufacturing and the lack of core technology, we can only squeeze in the narrow track of homogeneous final products for low-level competition. Coupled with the lack of differentiated marketing means, there are few win-win or multi win competition ideas.

In the early stage of the industry development, private enterprises are sensitive to market information, quick response, and have achieved rapid development. But up to now, when the enterprise has developed to a certain scale, many problems and bottlenecks accumulated for a long time have gradually emerged, which restrict the further development of the enterprise. The ultimate breakthrough is to find the characteristics of their own enterprises, do a good job in positioning, and create a differentiated brand. When the whole industry takes a long-term view to build a brand, solar water heater will also become the leader of new energy. The future development road of solar water heater is still good, and the prospect is bright.

Solar water heater absorbs the energy of sunlight to heat water. This clean, pollution-free and free energy use makes solar water heater popular among consumers as soon as it appears. Especially in rural areas, each family is basically a single family, which is very suitable for the installation of solar water heaters, which also reduces the cost of their use. Therefore, solar water heaters occupy a large market in rural areas.

The water heater industry mainly includes three kinds of products: gas water heater, electric water heater and solar water heater. Although the solar water heater in China started the latest, it has a broader prospect under the background of global energy shortage and increasing emphasis on environmental protection.

According to experts from the China Solar Energy Industry Association, since 1997, there have been more than 1000 water heater injuries in China every year, resulting in about 5900 complaints. During the investigation, it was found that the gas and electric water heaters (including those equipped with anti electric wall) that meet the national standards after inspection will also cause casualties. The main reason is that some families use the environment with poor ventilation, or there is no grounding wire, poor grounding and other potential environmental leakage. At the same time, the electric water heater consumes a lot of power, which is a big household power consumer.

China is the largest producer of raw coal in the world. Nearly 80% of the electricity is generated by coal. The burning of coal also brings about a sharp deterioration of the environment. Billions of tons of smoke, carbon residue and harmful gases are discharged into the environment, causing environmental pollution.

As an inexhaustible green and renewable resource, solar energy fully meets the selection criteria of new energy under the current global energy crisis. Relevant experts have calculated a sum of money: according to more than 300 million households in China, if one fifth of households in the country switch to solar water heaters, the annual cost savings will be about 80 billion yuan, which can save more than 160 billion kilowatt hours of electricity, equivalent to six times of the power generation of the first phase project of the Three Gorges hydropower station, and can greatly reduce a large number of harmful substances produced by coal combustion.

According to the forecast report on the development prospects of China's solar water heater industry, China's total solar water heater reserves account for 60% of the world's total. It is a big country in the production and use of solar water heaters. The annual output of solar water heaters reaches 15 million square meters, the output value is more than 15 billion yuan, the market sales is more than 20 billion yuan, and the export earnings exceed 100 million US dollars, providing more than 500000 employment opportunities for the society, The annual capacity of replacing conventional energy is 110 million tons of standard coal, the carbon emission reduction capacity is 80 million tons, and the carbon dioxide emission reduction capacity is 260 million tons.

All show that the use of solar water heaters to gradually replace gas and electric water heaters will become a trend. At present, more and more enterprises in China have joined the ranks.